ABSOLUTE IS PURE HAPPINESS
First steps
A decade and more is our passionate dream. In 2012, we acquired about 55 acres of land near Tandur and started the work. Here we began with the blessings of Mother Earth. The land was prepared, the soil was cleansed and the surrounds conceptualised for our dairy family to get started. We wanted to have everything under one single source. Right from growing our own feed, choosing the right mix of cattle – cows and buffaloes, creating our own methods of upkeep and hygiene, milking and tending, processing and packaging. And right upto despatch. We progressed with quality as a commitment and attention as a given. Our passion for dairy and cattle is what made us start Absolute Milk. And we invite you to join our journey…
SEE FOUNDER'S DIARIES VIDEOS
ABSOLUTE IS PURE HAPPINESS
Absolute today
We are fast emerging as a favourite of people who love quality, purity and nutrition. All our products are pure and natural. No additives , no cattle on antibiotics, no artificial interventions to increase the yield of milk, no compromises to earn more. To serve a smile and earn your trust has been the Absolute commitment. We have a range of products. Cow and buffalo milk. Full cream, toned milk. Our sought after thick, no whey curds. Premium white butter. And not to forget our full protein, no water paneer. Absolute ghee is an Absolute first! Pristine, made the traditional way – slow heated, diligently stirred, the ghee has an enviable home made aroma and like they say the best is always made the old fashioned way. Tried Absolute? Don’t miss out on pure happiness!
FIND OUT MORE
ABSOLUTE IS PURE HAPPINESS
Four Philosophies
1. Adjusting to our home: We ensure cattle first settle down. Get fully adjusted to our environment. Like when we go to a new place, we need to get familiar and comfortable. The same applies to our cattle. 2. A happy calf, means a happy mother and healthy milk: We don’t use our cattle as milking machines. We accord the same importance to the cow/buffalo as we do to a mother. Here before the cow is milked, compulsorily we ensure that the calf is well fed and fully satisfied. The mother has to be content and happy, when it is milked. Happy cattle? And happy cattle always give healthy milk. 3. Everything we do here is natural: No additives, no artificial interventions, no antibiotics. Cattle roam free, unfettered and love the free grazing. They live and thrive in an unhurried environment. In addition to all of this are naturally grown nutritious feeds and the routine health and disease checks. 4. Nutritious in, nutritious out: We grow Super Napier and Cofar in our own farm. It takes 45 days for those saplings to grow and get the first crop. Once we get that we cut that and process it to feed. It’s a perennial crop. Every morning once the cattle have been fed and they leave, our team comes to the fields and cuts the feed grass. As much as needed for the day. The reason why we chose these two varieties of grass is because of the high nutritional content and value. So when the mother eats nutritious food, it gives nutritious milk.
SEE FOUNDER'S DIARIES VIDEOS
ABSOLUTE IS PURE HAPPINESS
Founders
Young and spirited two of us returned from the United States with an idea of doing something within the food sector. Our passion and love for cattle and livestock made us venture into dairy. Engineers by education and training, we brought to the venture a sense of method and follow up which has helped us bring several quality check points, develop ingenious methods of improving and innovating technology. More importantly, we blended the emotional side of our being with the logical, methodic demands of the industry. We don’t merely see ourselves as Founders but more as guardians of a large family of cattle. Cows, buffaloes, calves and more.
SEE FOUNDER'S DIARIES VIDEOS
ABSOLUTE IS PURE HAPPINESS
Awards & Recognition
Several of them have come our way. For entrepreneurship, quality of products and staying committed to the cause of business development. And more importantly women empowerment and women entrepreneurship.
Top
×